Singapore's Textile and Fashion Federation Initiative Brought Online to Debut Local Design Talents

One Orchard Store Fashion Design Singapore

Oneorchard.store is an online marketplace featuring a diverse range of locally Singapore based designers. It is an e-commerce initiative by Singapore’s Textile and Fashion Federation (TaFF) that plays an active role in supporting and developing the industry by positioning Singapore as an innovative fashion hub.

Techsembly took TaFF’s motives of sharing Singapore’s best talents with an online marketplace to expand reach and exposure to the world. The marketplace is a platform for Singapore’s notable designers across Fashion, Beauty and Lifestyle. 

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Based on the concept of ‘discovery’, the platform introduces new brands as well as showcasing some of the most established homegrown brands of Singapore. TaFF champions Singapore’s fashion and textile businesses and looks to raise the visibility of local brands around the globe.

The curated boutique now supports over 85 vendors and near 2,000 SKUs of locally crafted designs.


THE OBJECTIVES:

To create an online marketplace of curated goods to showcase Singapore’s best talent, with future opportunities to scale for global reach and to meet the following objectives:

  • Vendor dashboards for OOS’ partners to upload and manage own products
  • Customisable by brand - from product variants to storefronts 
  • SEO optimised.
  • Integrated with the best online marketing tools to communicate and grow the audience.
  • Analytics & data capture.
  • Stringent information management system & data protection.

THE CHALLENGE:

One Orchard Store houses many talents and brands in its marketplace but needed an online infrastructure to showcase the products and provide a platform to support featured designers. 

THE SOLUTION:

Supported by its Enterprise model, Techsembly built platform that digitised all products online, whilst empowering vendors to independently manage their SKUs and branding through a single centralised platform.

THE OUTCOME:
  • Online marketplace was built to feature its growing list of over 85 vendors and near 2,000 products 
  • Vendor dashboards can be openly accessed and controlled for management, with customisable features for individual storefronts per brand.
  • Support local fulfillment and communications with independent designers.
  • Stringent information management system & data protection.

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